I remember when they were charging $50 for it. Unless you want to avoid or have problems with specific ingredients in generic Multi's, Centrum, etc., there is little to no difference. That was back when they had Gingko Biloba and EFAs were not popular.

If you want to avoid the by-products, I am willing to bet you could still go cheaper at a health specialty store and stay away from the too-good-to-be-true supplement industry claims.

EFA = Essential Fatty Acids.

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I have purchased focus factor for my son at costco not expensive at all. Just purchased a new bottle of 250 tablets for about $15.00. Works great. My son has been diagnosed with adhd since he was in preschool he is now about 9 1/2. Both my husband and I have refused to medicate our son with prescription drugs so needless to say he has been a handful. He has been taking focus factor in combination with coromega for about three months. Vitamin b12 (1000 mcg daily) was just recently added and has made a world of difference in his attitude, behavior, focus and learning. It has made a huge difference. It is as if i have a whole different child. He is actually excited about coming home to complete his homework with out a fuss. His fourth grade teacher even noticed a difference in my son and had to ask me if we had started to medicate him. I love being able to enjoy quality time with my son now and he himself feels a difference to because he makes sure he has taken his b12 every day before going to bed.

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